Connections Magazine

Winter 2013

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Guiding Principles From Tom Crowley Jr. CEO and Chairman Crowley Maritime Our mission – To be a leader in our markets by providing world class services that ensure long-term company durability – is still very much appropriate and was not changed. We consolidated our core values into three key areas: safety, integrity and high performance. We determined that values: One Crowley, One Team; operational excellence and innovation; our people; customer satisfaction, and company durability either fall within, or are byproducts of living these three core values. Let's take a look at each. Just as our markets continue to evolve, so must we as a company. We are continually evaluating and updating our priorities, goals, strategies and tactics to stay ahead of our competition and position us for long-term, sustainable growth. We use our mission, values and even our purpose – the reason for being in business in the first place – to guide us. To ensure these directional and culturally defining principles were in alignment with our ongoing growth plans, the leadership team recently analyzed what we had and made some refinements in recognition of our ongoing evolution. From a foundational standpoint we agreed on a purpose statement: Enriching lives through innovative solutions done right. It essentially acknowledges our desire to make life better for all who associate with us – from employees to customers to communities to end consumers. It also highlights that we are solutions oriented, often solving challenges in extraordinary ways, but always doing our work safely and to the highest standards. Our purpose statement will help keep us focused internally. Safety: Safety begins and ends with each Crowley employee. We know that to be truly successful, we must take personal responsibility for the safety of ourselves and those around us, both at work and at home. Because of the nature of our work, we surround ourselves and the environment in layers of defense. We wear proper protection, perform safety assessments and continually improve protocol and procedures. We recognize and correct potential hazards when something is not right. To speak up and fully listen are vital behaviors and everyone has the authority and obligation to stop work if they believe it is not safe. Safeguarding the environment is a key element of this value. With vigilance and commitment, zero harm to people, property and the environment is attainable. one is looking. We treat others the way we want to be treated – with honesty, fairness, dignity and respect – and we expect the same in return. We deal ethically in all transactions, because our lasting and most beneficial relationships are built on trust, which comes from doing the right thing with our fellow employees, customers and stakeholders. High Performance: High performance is not only valued, it is expected. Crowley people provide extraordinary service. Our knowledge, passion, talent, ingenuity and helpfulness drive business for the company and create customer loyalty. Together as One Crowley, One Team we are stronger than a collection of individuals. Our team approach requires everyone to contribute and to be accountable to one's self and to each other. Learning and continuous improvement are expectations of our work. In the months ahead, we look forward to explaining and illustrating these values to our employees in new Leading One Crowley sessions. The highly successful program that helps build the Crowley culture by outlining expectations and how we work with one another most effectively is being refreshed to build on the concepts we learned previously. If everyone at Crowley embraces and lives these values daily, I know we will enrich lives; we will provide innovative solutions to our customers' challenges, and we will do our work correctly, often exceptionally and always safely. Integrity: Great companies want to do business with other great companies. Sincerely, Integrity is a pillar upon which the Crowley name stands, and it is important that we always do the right thing, even when no Tom Crowley

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