Master Builder

Spring 2022

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Upcoming Events SMC Design Mix Third Tuesday of the Month | 4–6 p.m. Cascades Grille at Embassy Suites, Bellevue Networking Happy Hour Visit for up-to-date information on the location and status of events. W hether you're working on a residential, commercial, or hospitality project, an intentionally formed community can be valuable. Communities provide the opportunity to build strong relationships with clients, partners, and vendors. So, what does a marketing strategy created with community in mind look like? Your marketing strategy should be tailored to the demographics in your area as well as the channels that best help you reach your target market. Here are a few different ways to successfully market your business and form a community. • Get involved. It's never a good idea to market to people without getting involved in the community first. Participating in activities, volunteering, and making yourself available as a resource will go a long way in helping you build trust with your potential consumers. • Build a marketing community around your business. Marketing communities are simply groups of people interested in the same thing. They share similar interests and goals and hang out in the same physical or online space. You can use the lessons learned from marketing communities to grow social media followers and improve brand awareness. • Utilize social media. Social media is a great way to connect with potential customers and talk about your product or service. The best social media platforms for marketing are Facebook, Twitter, Instagram, YouTube, LinkedIn, and Pinterest. These platforms also have marketing tools to help your long-term social media growth. To attract new homeowners and truly build a vibrant community, it's essential to do your marketing research and create a marketing strategy. And what better way to start than by joining the Sales & Marketing Council in 2022? Join your local sales and marketing community at There is a growing trend in the construction industry to create an intentional community around a project. Communities provide the opportunity to build strong relationships with clients, partners, and vendors. Promoting the Builders and Communities Where You Do Business BY LEO SPEAKS 2022 SMC CHAIR INTEGRITY MARKETING 40 master BUILDER | SPRING 2022 WORDS FROM THE CHAIR

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