Issue link: https://digital.nexsitepublishing.com/i/1471683
#CutTheCosts Campaign Reinforces Need to Lower Homeownership Barriers L ast April, BIAW launched a "Cut the Costs" campaign to highlight the effects of restrictive and costly housing policy on housing attainability. The campaign uses Facebook, Instagram, Spotify, Google, and YouTube to target first-time homebuyer millennials with digital ads and videos about the hidden costs of housing policy. BY ALLISON BUTCHER SENIOR POLICY ANALYST MBAKS government account for 23.8% of the average sales price of a new single-family home. Additionally, rising lumber and other material prices over the past year have raised housing costs even more. The #CutTheCosts campaign is an important reminder of the role regulations play in the cost The campaign website, cutthecosts.org, features information on various factors that drive up housing costs, such as permitting delays, regulatory costs, and more. We know the cost of regulation is high. According to a 2021 NAHB study, regulations imposed by all levels of According to a 2021 NAHB study, regulations imposed by all levels of government account for 23.8% of the average sales price of a new single-family home. 30 master BUILDER | SUMMER 2022 HOUSING ADVOCACY