Master Builder

Summer 2022

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Page 49 of 63

Upcoming Events SMC Design Mix Third Tuesday of the Month | 4–6 p.m. Cascades Grille at Embassy Suites, Bellevue Networking Happy Hour Visit for up-to-date information on the location and status of events. BY LEO SPEAKS 2022 SMC CHAIR INTEGRITY MARKETING A Projects section might be the most crucial part of any construction website because it provides a place for you to share, promote, and celebrate your construction projects—big and small! Wrestling with whether you should have a Projects section or not is the easy part (it's most likely YES!), but planning for it can lead you down a rabbit hole. Most likely, your potential clients want to see the size, quality, and overall aesthetic of your completed work regardless of if you're all commercial or residential. But what's important to include and what's not? Here are a few things to consider when building your portfolio on your website. Who Is Your Audience Prior to any marketing effort, you should always consider the target audience you're looking to reach, and your website's project section is no different. Put yourself in the shoes of your potential customers and think about what's important to them. What questions do they ask when you're speaking to them? Typically, answering these questions will provide some Upgrade your sales and marketing efforts at solid points to decide what and how you want to showcase your work on the website. Good Pictures Are a Must Your Project Gallery can be done in a multitude of ways, but typically it's shown through strong imagery around the finished product. High-quality images are paramount to showcasing your work in the best light possible. Of course, iPhone cameras are pretty good these days, but if you can invest in photographers, this will always be the best result. Content Structure Once you nail down WHO you're creating this for and have quality assets to work with, you can begin mapping out your vision. Create a standard structure of how each project is going to be laid out—you can think of this as architecture plans for the pages. Where will the content be on the page, and how will the images be laid out? Answer these questions through simple outlines on pen and paper or whiteboard to give to your web designer. There are many different reasons why you should be showcasing your best work on your website, but how you do it is completely up to you. These few points to consider should help make these decisions and hopefully lead to some positive improvements to your website. Showcasing Your Work on Your Website Prior to any marketing effort, you should always consider the target audience you're looking to reach. 50 master BUILDER | SUMMER 2022 WORDS FROM THE CHAIR

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