Master Builder

Fall 2022

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Upcoming Events SMC Design Mix Third Tuesday of the Month | 4–6 p.m. Cascades Grille at Embassy Suites, Bellevue Networking Happy Hour Visit mbaks.com/events for up-to-date information on the location and status of events. BY LEO SPEAKS 2022 SMC CHAIR INTEGRITY MARKETING I f you have a website, you have probably heard of, or already implemented some components of, search engine optimization (SEO). SEO is a digital marketing strategy used to increase your online visibility, helping to drive relevant traffic to your website. But what does SEO include? Is it necessary for a successful website or business? Let's take a closer look at what SEO is and why it's important. What Is SEO? SEO is a used to help increase your website's rank and visibility within search engine results and includes a variety of on- and off-page components. Components of SEO 1. Relevant Keywords 2. On-Page SEO 3. Technical SEO 4. Link Building Search algorithms also take into consideration your site's Optimize your sales and marketing strategy at mbaks.com/smc loading speed, user-friendliness, experience, and content quality. You might be asking: how will these components help increase my website ranking? When Google "crawls" websites, it scans to determine if the content satisfies search intent based on a variety of factors. This is why content quality, keywords, user-friendliness, and backlinks are all important. These factors signal to the algorithm that your website is credible and provides searchers with relevant information. Why Is SEO Important? As we mentioned above, SEO optimizes your website to be found by relevant search traffic. Increased traffic generates high-quality leads and sales for your business. With a strong SEO strategy, your website will continue to generate organic search traffic over time. You will need to monitor it and make adjustments; however, SEO is one of the most effective ways to garner organic traffic and relevant leads. Simply put, SEO can help your website move from the third page on Google to the first—putting you directly in front of people searching for your product or service. Closing Thoughts In summary, search engine optimization is beneficial for business owners or anyone wanting to drive traffic to their site. Think of SEO as a long-term business strategy that can help take your online presence to the next level. SEO can help your website move from the third page on Google to the first— putting you directly in front of people searching for your product or service. SEO for Beginners 56 master BUILDER | FALL 2022 WORDS FROM THE CHAIR

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