Issue link: http://digital.nexsitepublishing.com/i/95591
Jensen provided on-site construction management services at Bollinger Shipyards, in Amelia, La., throughout the construction phase of Crowley's ocean class tugboats (Ocean Wave, shown). Around the water cooler, the company has fondly become known in the past year as "New Jensen." The name isn't taken lightly. On the coattails of its 50th anniversary in 2011, Jensen has since doubled the size of its staff, opened two new strategically located offices in addition to its home base in Seattle – one on the East Coast in Jacksonville, Fla., and another along the U.S. Gulf Coast, in New Orleans, La. – and added several important services to its suite of capabilities. The firm now offers concept design, project and construction management, hydrostatic and stability services, hydrodynamics, ship structure services, electrical and production engineering, 3D modeling and more. TO SEE A VIDEO OF VICE PRESIDENT JOHAN SPERLING EXPLAINING NEW JENSEN, CLICK THE BLUE BUTTON BELOW. NEW JENSEN EXPLAINED VIDEO "New Jensen is truly a full-service offering," said Dan Babcock, manager, business development. "What clients are looking for today is a firm who can partner with them from the early design phase all the way through vessel delivery, and even sometimes through the warranty period. Our services today actually encompass that. We take it from the first idea all the way to vessel delivery." Though Jensen made its transformation into a full-service firm seemingly overnight, its leaders kept the most common pitfalls of rapid growth – losses in customer relationships, quality of work and even a company's culture – in mind. Handling the company with care, they made a renewed commitment to maintaining the qualities of Jensen that customers have come to expect. In honor of their vows, the company's logo and tagline have been revamped, by way of a public promise, to now read: Beautiful Vessels, Efficient to Build, Extraordinary to Operate. Though 10 never formally published, this mantra has been integral to the brand since the day Ben Jensen first opened his doors in 1961. And thanks to the wisdom of the current company's leaders, it now will continue to guide Jensen for years to come. TO HEAR DAN BABCOCK EXPLAIN THE MEANING BEHIND THE COMPANY'S NEW TAGLINE, CLICK THE RED BUTTON BELOW. MEANING BEHIND THE TAGLINE PODCAST "I think Ben Jensen would have been pleased to see the growth in the company's size and the breadth of services that we can now offer," said longtime Jensen employee and current Vice President Jonathan Parrott. Parrott joined Jensen in 1979 as a naval architect and now, decades later, has responsibility for all new vessel designs. "I don't think he would have any concern with the growth as long as he felt we were still