Fall 2018

Northwest Farm Credit: Rural, Real Estate, Operating Loans; Farm Loans; Country Home Loans; Lot Loans; Equipment Financing; Young and Beginning Producers; Crop Insurance; Business Management Education; Property Appraisals

Issue link: http://digital.nexsitepublishing.com/i/1052966

Contents of this Issue


Page 12 of 19

social media fall 2018 12 The Social Side of Agriculture Ag producers and advocates, and the businesses that support them (plus the misguided detractors who don't), are taking to social media like never before. Social media is all about engaging with people where they are, in real time. It's used to share stories, build awareness, connect, promote, entertain and inform. And if you're not there, consider taking a look. Today's most popular social media platforms include Facebook, Twitter, Instagram and LinkedIn. Follow us on social media! Facebook Facebook, the giant among giants of social media platforms, counted 2.23 billion active users as of July 2018. On Facebook, you can post and share updates, photos and videos; collect reviews; livestream; and stay connected with consumers, even advertise your business, products and events. Facebook is a great tool for developing a community for your farm or business. Twitter Twitter is considered a microblog (a place where you'll find short, frequent posts by its users). This platform allows you to share up to 280 characters of thought per post, as well as photos and videos, or even share others' thoughts by retweeting. Many in agriculture share industry updates, reply to others, engage with customers to build brand loyalty and advertise. By using hashtags, you can find like-minded people who are interested in what you're doing. Instagram More and more businesses are taking advantage of the newer form of social media, Instagram. Interaction on Instagram occurs through photos and captions – think stories. While on Facebook, you're more likely to reach people you know in person; Instagram gives you a greater chance to grow your business and network by reaching people you don't know personally. It's a great way to connect with younger audiences and build awareness for agriculture. LinkedIn LinkedIn is known as a career social media site. Farms and ag businesses can build credibility on LinkedIn, which is mainly for communicating with those in your industry and building a network of connections. You can also post, find and share industry news/updates and job postings. Follow Us Follow Us Follow Us Follow Us

Articles in this issue

Links on this page

view archives of Yields - Fall 2018