social media
fall 2018 12
The Social Side of Agriculture
Ag producers and advocates, and the businesses that support them (plus the misguided detractors
who don't), are taking to social media like never before. Social media is all about engaging with
people where they are, in real time. It's used to share stories, build awareness, connect, promote,
entertain and inform. And if you're not there, consider taking a look. Today's most popular social
media platforms include Facebook, Twitter, Instagram and LinkedIn.
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Facebook
Facebook, the giant among giants of social media platforms,
counted 2.23 billion active users as of July 2018. On Facebook,
you can post and share updates, photos and videos; collect
reviews; livestream; and stay connected with consumers, even
advertise your business, products and events. Facebook is a
great tool for developing a community for your farm or business.
Twitter
Twitter is considered a microblog (a place where you'll find short,
frequent posts by its users). This platform allows you to share
up to 280 characters of thought per post, as well as photos and
videos, or even share others' thoughts by retweeting. Many
in agriculture share industry updates, reply to others, engage
with customers to build brand loyalty and advertise. By using
hashtags, you can find like-minded people who are interested in
what you're doing.
Instagram
More and more businesses are taking advantage of the newer form
of social media, Instagram. Interaction on Instagram occurs through
photos and captions – think stories. While on Facebook, you're
more likely to reach people you know in person; Instagram gives you
a greater chance to grow your business and network by reaching
people you don't know personally. It's a great way to connect with
younger audiences and build awareness for agriculture.
LinkedIn
LinkedIn is known as a career social media site. Farms and ag
businesses can build credibility on LinkedIn, which is mainly
for communicating with those in your industry and building
a network of connections. You can also post, find and share
industry news/updates and job postings.
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