Issue link: http://digital.nexsitepublishing.com/i/1496538
BY STEPHANIE GIRALMO PR & MEDIA MANAGER MBAKS W hen YouTube first launched, it was a game changer in how younger generations absorbed content. Since then, we've seen video take center stage on social media platforms when it comes to engagement and storytelling. With the emergence of TikTok and Instagram Reels, video is the past, present, and future of social media. Videos Get More Engagement Today, consumers on social media are inundated with so much content that it becomes very easy to scroll endlessly through their feeds. What sets video apart from the typical vacation photos that show up on everyone's Instagram is that it grabs your attention. It may seem obvious, but movement and sound captivate in ways static images never can. Videos Often Have More Longevity Than Photos Video is not only more engaging than the other types of content you see on social media, but it also usually lasts longer. For example, a video on TikTok can stay relevant weeks after it has been posted. Why? Because viewers continue to like, comment, share, and save the content, which gets it in front of a wider audience. Videos Tell a Story Storytelling is a crucial pillar in marketing. We have all heard the saying, "A picture is worth a thousand words." Imagine what a video can say. Instead of writing out your story in the copy, a video can tell the story in a visually compelling way. An engaging video can condense the information that needs to be communicated but also be simple enough for the consumer to digest. Testimonial videos are a great way to tell your brand's story and create a connection with your customers. Videos Create Connection Like your company logo, videos help create a connection with your consumers. Videos not only help create strong bonds with your followers, but with platforms like Instagram and TikTok, they could also bring your message to an audience beyond your follower base. Interested in looking at some video examples or need ideas for your own social channels? Head over to our Instagram or YouTube page. The Power of Video What sets video apart is that it grabs your attention. It may seem obvious, but movement and sound captivate in ways images never can. Follow @masterbuildersassociation on Instagram and @MBAKingSno on YouTube 21 SPRING 2023 | master BUILDER MEMBERSHIP VALUE